SUCCESS STORY
Maestro offers a non-traditional approach in a tradition-laden service industry. The company targets professional service companies such as attorneys, city and state governments, associations, CPA’s, banks, contractors, insurance agencies, and the like. Maestro wanted to introduce a revolutionary concept to a nationwide audience and was targeting some of the most discriminating professional groups imaginable. They had a finite budget and needed to do everything possible to ensure their message would be seen and read. Like most companies, their direct mail needed to generate results!
While this may sound like a scenario right out of a graduate-school business textbook, it is a real-life situation recently faced by Brandie Jensen, founder and president of Maestro, a business coaching and consulting organization. Her solution: Univenture EnvyPak™ Disc Mailer. “We help people overcome the challenges in their organization when nothing else has worked,” said Jensen. “Our program has something truly phenomenal that is not being used anywhere else. We are so confident that it works, we guarantee results.”
She set up Maestro to assist owners and managers of independent companies in managing and allocating their staff resources. She does it in a way that allows more time to be spent on revenue production and less on people management and results (or lack thereof).
With a story like that to tell, it was important for her to choose the best method for delivering the message, which is contained in a presentation sent on a CD. “We wanted something classy to reflect our professionalism and creativity.”
What she wanted – and used – was the Univenture EnvyPak™. “I learned about Univenture through a motivational speaker in Seattle, who was using another Univenture innovation, the UniKeep™ binder” she related. “I got in touch with the Univenture Reno office and ordered a box as well as asking for samples of other products.”
“The EnvyPak™, which was one of the samples, was a great option for us because it’s classy and offered us a way to minimize mailing costs. Moreover, the Univenture graphics department actually printed color and texture on the envelopes, using our corporate colors, and have it all coordinate with the CD inside.”
The EnvyPak™ allows a recipient to immediately see what is inside, as opposed to a regular envelope, which hides the inside material. It meets USPS requirements and specifically complies with UFSM 1000 and AFSM 100 automation criteria. The CD mailer is also automation compliant with standard disc-insertion equipment.
EnvyPak™ incorporates a reinforced protective-edge seal to protect the contents. It features a wide variety of eye-popping materials with numerous customization options including full-color print, translucent customized print, or foil decoration on all surfaces, both inside and out. Closure options include both permanent and resealable peel-and-seal closings. It complies with traditional hot-melt automation and adhesive applications. Convenient opening perforated tear strips are easily incorporated.
“I can be pretty demanding, Jensen said. “As an owner, I expect a lot from my business partners. Univenture has offered such a rare thing in today's business climate - exceptional customer service. They have kept their promises, met deadlines, and delivered a product that truly met my expectations. When there were challenges, they stepped up and made it simple to want to do business again. A job well done and I appreciate it!”
Within days of the first mailing, which was sent in mid-September 2005, Maestro began receiving inquiries about the program. It quickly signed up a number of accounts as a direct result of the mailing. Plus, Jensen said, she received positive feedback on the EnvyPak packaging itself.
When it’s time to direct your next mail campaign, follow Maestro’s beat and strike a chord with Univenture. We offer a variety of proven, cost-effective, durable mailing and storage solutions.
For more information regarding Maestro, visit its website at www.mymaestro.biz.