
After seeing samples of EnvyPak™ clear envelopes, our customer, P&D Services, approached UniKeep with a creative concept that they had developed as a direct mail piece that would introduce a new product into the competitive communications market. The concept involved visually stimulating images that would capture the viewer’s attention and hint at the range and depth of the product. P&D felt that the clear poly EnvyPak™ envelope would be the perfect, attention-grabbing outer shell for the information they would include to a targeted audience. Process of creating the piece P&D worked directly with their client to develop graphics that would attract, compel and inform the target audience. The files were created in Photoshop as tiff files in order to achieve the illustrations and special effects that gave the concepts an intriguing complexity.
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Like most children’s authors, I started my career by writing books for other publishers. But I always wanted to share more than the written word. I worked out ways to perform my stories live, adding percussion, theatrical gestures and foreign phrases for effect. At times, the live performance took over the written word. I especially liked rhythmic stories that used jazzy chants and beats...
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