Interactive Direct Mail: How to Handle Marketing's Secret Weapon

If you follow the pulse of the marketing mail industry, you’ll have heard plenty about the Top 50 Mailers moving to high-end, highly interactive direct mail pieces using materials like EnvyPak™ USPS-approved polypropylene. How can you dominate your market with interactive tactics before your competitors do?

  • Turn opening your mailpiece into an event. What if your email subject line were a personalized, colorful poster? That’s the kind of power you get with custom-printed, truly interactive direct mail. Full-color print alone is potent, but printing on clear plastic allows you to playfully reveal what’s so exciting about your contents inside.
  • Win big with a smaller list. Mail and the digital sphere are no different: you can either waste resources on uninterested recipients, or you can use rigorous targeting to double down on the most promising targets. Now you can affordably show your audience that you understand their specific pains.
  • Pair creativity with value. When you match interactive design with a relevant offer, you finally have an irresistible mailpiece on your hands. “There is a huge difference in the performance of mail pieces that use color, irregular sizes and novel construction,” said Postmaster General Patrick Donahoe in September. “People react to great mail pieces. All of these strategies are focused on creating a more valuable experience for the receiver of mail – and that makes mail a more valuable tool within the marketing mix.”
  • how to use interactive direct mailMake responding effortless. When LG set out on its cell phone recycling campaign, EnvyPak made the recipient’s response painless. Each envelope had a perforated compartment which allowed the recipient to seal up a phone and drop it right back in the mail. Not only can you appeal to more than one response channel, but you can make the response itself easy, obvious, and even fun.
  • Test and test again. Want to see whether interactive direct mail envelopes can make an immediate difference for your campaign? Call EnvyPak to order your first test run today. Relaunched for 2015

New Building for EnvyPak.comWe’re launching the all-new in anticipation of EnvyPak moving to its new Marysville, OH facility in 2015.

The new website features ample new informative content, especially regarding EnvyPak’s exciting forays into specialty product packaging. Whether customers need just a few stock envelopes or a completely custom product, the central product pages cover all the details to keep in mind before making a purchase. Additional highlights include a portfolio page with all-new, real client projects and an overview of EnvyPak’s growing list of supplemental services.

The EnvyPak team is pleased to have a new destination for customers to learn about its products and capabilities. EnvyPak General Manager Bud Zuch said of the launch, “We’re really excited for this relaunch. The new site will be an excellent source for all things EnvyPak: facts, industry news, new product launches, inspiration and ideas.”

Visit the new and comment here with your feedback!

Packaging Trade Shows — Summer 2014

packaging trade showsThis summer’s packaging trade shows are coming up fast! Here at Univenture, our teams are gearing up for an especially busy May and June. With three quite different trade shows on the horizon, we’ve been hard at work to assemble some exciting, relevant booths that will kick start your imagination.

BookExpo America (BEA): New York, NY May 29-31

This major “North American Publishing Event” will draw 700+ autographing authors and more than 1,000 exhibitors to the Big Apple. With high-profile speakers like Neil Patrick Harris, Martin Short, Jason Segal, and Angelica Huston, this huge conference is the number one opportunity for publishing industry professionals and authors to meet. Themes of new technology, continuing education, and especially networking set the stage for new dialogues with publishers of all sizes. Visit Univenture at Booth #2566 for on-trend packaging for publishers like unique bind-in sleeves and audio book cases.

EastPack: New York, NY June 10-12

Packaging industry professionals will meet at the gorgeous Javits Center this June for cutting-edge live demonstrations of the newest equipment and technologies in the packaging world. Roundtables, “speed networking,” and technology-related discussions will complement concurrent events like PharmaPack and the IoPP seminars. Univenture will be joining in to present its all-new specialty packaging solutions, designed for packagers in need of new ways to approach niche products. Stop by Booth #3366 for a USB giveaway that shows off a number of our products in a single complete package.

American Library Association (ALA) Annual Conference: Las Vegas, NV June 26-July 1 Annual Conference

Where else but Vegas for a show big enough to feature Jane Fonda and Stan Lee? The ALA annual conference brings together librarians, authors, publishers, educators, and industry professionals from across the nation to the Las Vegas Convention Center for talks on core values like innovation, digital content, advocacy, and career development. The UniKeep division will join a congregation of over 700 exhibitors to present its collection of essentials for libraries and publishing companies. UniKeep products have been a reliable standby for librarians for years – but we encourage you to see us at Booth #2222 for new product ideas and applications.