The 2014 National Postal Forum will bring 4,000 of the mailing industry’s brightest minds to Washington, D.C.’s Gaylord National Hotel and Conference Center. EnvyPak brand manager Bud Zuch will be representing Univenture in Washington from March 16-19. Visit us at Booth #1411 (just inside the left entrance), and bring us your questions and ideas!
We’ve selected ten NPF sessions we expect to be worth visiting – especially for our industry contacts with an interest in innovative direct mail. The complete session and workshop matrix is available as a .pdf here.
See you in D.C.!
2014 National Postal Forum – Sunday, March 16 – Wednesday, March 19
Sustainability in Today’s Market (Sunday, Period 1)
Direct mail just makes sense for your business – but what about its footprint? Before making an investment in premium mailpieces, find out why you should be looking for materials like our recyclable polypropylene.
Enhancing the Value of Print (Sunday, Period 2)
What does it take to really differentiate your mailpiece from the competition? It all starts with value-added solutions – thinking beyond the postcard.
Harness Personalization in Print to Elevate ROI in Your Advertising Mail (Sunday, Period 4):
Do clear envelopes make it harder to personalize your print? Not at all. Not only do we work with companies who need their print personalized, we can also customize the clear envelopes themselves.
2014 Mailing Promotions (Sunday, Period 5)
This one is simple — you can never have too many ideas.
3 Action Plans for (Nonprofit) Mailings (Sunday, Period 6)
We love nonprofits! Check out this mailer we developed to effectively raise money for nonprofit organizations.
Integrated Marketing – How to Boost the Response Rates of a Typical Mail Campaign (Monday, Period 7)
With so many marketing disciplines to keep in mind, there’s no way to keep up without a sound strategy. Such strategies can lead to golden opportunities to strengthen your direct mail targeting.
A Primer on the Future of Print, Mail and the Postal Service (Monday, Period 8)
As I wrote here in November, business mail is as powerful as ever (provided thoughtful preparation). You can bet that this session will echo that message.
How Mail Can Outperform Online Marketing (Monday, Period 10)
After Monday’s sessions you’ll be well-equipped to reinvigorate you or your clients’ direct mail efforts.
Ten Types of Innovation: Developing Breakthrough Innovations in the Package and Mailing Industry (Tuesday, Period 14)
It pays to be on the cutting edge — that’s why you’re at NPF to begin with, right?
How to Design and Implement a Successful Mail Campaign or How to Find that Innovative Mailpiece (Wednesday, Period 16)
Innovative mailpieces you say? We know just the place…